Firehouse Subs® Announces 23 New Restaurants In Salt Lake City, Utah 

- FIRST RESTAURANT TO OPEN IN 2010 AND OTHERS OVER NEXT SEVERAL YEARS -

JACKSONVILLE, FL – May 6, 2010

Firehouse Subs®, founded by firemen and renowned for hearty, oversized portions and piping hot subs, announced today the signing of an Area Representative (AR) development agreement in Salt Lake City, Utah totaling 23 restaurants.

Randy P. Judd purchased the territory and will open his first Firehouse Subs restaurant in Utah in 2010. A M.B.A. graduate of Brigham Young University, Judd has more than 20 years of franchising experience in the western U.S. and has worked with brands such as IHOP, Papa Murphy’s Pizza and Dairy Queen throughout his career.

“Firehouse Subs is tremendously excited to bring our restaurants to Utah and metro Salt Lake City,” said Greg Delks, director of franchise development for Firehouse of America, LLC. “Our success in Salt Lake City will stem directly from Randy’s passion for his community and his desire to provide the high-level of customer service and quality of food for which Firehouse Subs is known.”

In addition to growth in Salt Lake City, Firehouse Subs is actively seeking Area Representatives to develop restaurants across the country.

Responsibilities of the Area Representative include developing a market based on the sale of franchises, and providing overall operational and marketing support to the franchisees, which oversee their own day-to-day operations, as well as increasing market shares, maintaining revenue and developing management teams. This entrepreneurial model provides a caliber of support and a continuity of relationships that best serves Firehouse Subs’ growth strategy.

Building a solid network of stores within a market enables Firehouse Subs to invest in a distribution model that provides the premium ingredients that customers have come to expect. Area Representatives and franchisees also benefit from extensive training programs and comprehensive operating systems designed to help build business. A broad support team is geared to simplify operations and includes development and construction experts, operational support professionals, training managers, field marketing managers and public relations support.

To learn more about this business opportunity and to join the Firehouse Subs family, please visit firehousesubs.com, facebook.com/firehousesubs or @firehouse_subs on Twitter.

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Firehouse Subs®, founded in Jacksonville, Fla., by former firefighting brothers Chris and Robin Sorensen, is a 382-unit fast-casual restaurant chain. Firehouse Subs® offers oversized portions of premium hand-sliced meats and cheeses, steamed to make the flavors burst, then piled high with fresh produce atop a toasted sub roll. The restaurants reflect the authentic firefighter heritage, as well as the founding family’s 200 years of firefighting service. In 2005, the company created The Firehouse Subs Public Safety Foundation, Inc. to provide funding to deserving local fire departments. Since its inception, the Foundation has donated more than $2 million in equipment and resources. Firehouse Subs was also named “National Chain” winner of the National Restaurant Association’s (NRA) Restaurant Neighbor Award for their overall dedication to community service. The 2010 plans for expansion include the Northeast, Central and Southwest regions of the U.S.