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Firehouse Subs® Names Fox CEO Of Franchise Company
30-Year Restaurant Veteran Deemed “Critical Component” of Long Term Growth
JACKSONVILLE, Fla. – Firehouse Subs® is honored to announce the appointment of Don M. Fox from chief operating officer to CEO of Firehouse of America, L.L.C (FOA). Fox is responsible for steering the direction of the company's franchise growth, and fostering the brand’s network of Area Representatives (AR) who own Firehouse Subs “territories” across 19 states.
A 30-year restaurant industry veteran, Fox joined Firehouse Subs in 2003 after 23 years with Burger King. During his tenure he defined the role of the AR to include mentoring, coaching and assisting with all aspects of running a business, such as multi-unit restaurant ownership and marketing. It’s an entrepreneurial model that provides a caliber of support and a continuity of relationships that best serves Firehouse Subs’ growth strategy, and is one of many attributes that sets the company apart. Firehouse Subs founders Chris and Robin Sorensen will remain 100 percent active in the company; Robin Sorensen is now chairman of FOA. Both founders recognize Fox as a critical component of the company’s success, and its future goal of operating at least 3,500 restaurants nationwide.
“Don is wise with industry experience and since day one has embraced and held true the deep rooted core values that have made Firehouse Subs successful over the past 15 years,” Robin Sorensen said. Fox immediately impacted the organization six years ago by developing and fully defining the brand, its franchise system, and solidifying the company’s commitment to operational excellence. As CEO, his immediate goals include at least 50 new restaurants in 2010, the opening of the company’s first location in Chicago, and adding St. Louis, Mo., Oklahoma City, Okla., and Pittsburgh, Pa, among others, to its list of markets.
Fox’s talents span far beyond that of the restaurant industry. He is a musician and the published author of Patton's Vanguard, an in-depth study of the United States 4th Armored Division during WWII. Fox is married to his wife Stephanie and has three children. He is a native of New Jersey, but has been a Floridian since 1980. Firehouse Subs®, founded in Jacksonville, Fla., by former firefighting brothers Chris and Robin Sorensen, is a 371-unit fast-casual restaurant chain. Firehouse Subs offer oversized portions of premium hand-sliced meats and Sargento? cheeses, steamed to make the flavors burst, then piled high with fresh produce atop a toasted sub roll. A recent and top-selling addition to all locations is unique Cherry Lime-Aid beverage, a formula exclusive to Firehouse Subs. Restaurants reflect the authentic firefighter heritage, as well as the founding family’s 200 years of firefighting service. Firehouse Subs was named “National Chain” winner of the National Restaurant Association’s (NRA) Restaurant Neighbor Award for their overall dedication to community service. The 2010 plans for expansion include the Northeast, Central and Southwest regions of the U.S.
For more information on Firehouse Subs, please call 1.800.388.FIRE (3473) or visit www.firehousesubs.com, www.facebook.com/firehousesubs and www.twitter.com/firehouse_subs.
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