JACKSONVILLE, Fla. – Firehouse Subs announces the addition of its first Vice President of Information Technology, Rob Jakoby, to its headquarters team; he reports to Chief Financial Officer Vince Burchianti. Jakoby brings more than 15 years of restaurant industry experience in information technology to Firehouse Subs.

Future technology including kiosks, growth in online ordering, social interaction with guests, and meeting consumer needs is what prompted the creation of Jakoby’s role. That and a total build out of 2,500 restaurants in the United States in the works.

"The addition of this role is critical and has been the future of our business for some time," says Vince Burchianti, Chief Financial Officer, Firehouse of America, LLC.

In his new role, Jakoby plans, coordinates, directs and designs all operation activities of the IT department, as well as provides direction and support for IT solutions that enhance business operations. This includes first and foremost assessing the current technology infrastructure and security parameters for the brand, as well as determining the feasibility of advancements like kiosk ordering in house, and daily supervision of mobile pay, in house financials and reporting, inventory controls, software management and Business Intelligence.

Prior to his role at Firehouse Subs, Jakoby worked with brands to include Smashburger, CraftWorks Restaurants & Breweries, Inc., Red Robin Gourmet Burgers, Inc. and more. At Red Robin, Jakoby led the brand and ultimately set a standard in the industry for the use and importance of "business intelligence." This led to higher profitability by reacting to information in a faster, easier to read and storytelling format. As Chief Intelligence Officer at OTG Management, Jakoby was instrumental in mining the data and increasing profitability of the retail outlets and restaurants, including the launch of airport kiosks at JFK.


About Firehouse Subs

Firehouse Subs® is a fast casual restaurant chain with a passion for Hearty and Flavorful Food, Heartfelt Service and Public Safety. Founded by brothers and former firefighters Chris Sorensen and Robin Sorensen, Firehouse Subs is a brand built on decades of fire and police service, steaming hot subs piled higher with the highest quality meats and cheeses, and its commitment to saving lives through the creation of Firehouse Subs Public Safety Foundation®. The founders are the real deal, the food is their creation, and the company is built upon a family of franchise operators who share their same passion for serving others. In 2014, Firehouse Subs debuted nationwide a new low-calorie menu, Under 500 Calories. Firehouse Subs consistently ranks No. 1 among fast casual brands in the categories of food quality, friendly service, and taste and flavor. In 2015, Firehouse Subs was ranked No. 1 consumer choice for welcoming and comfortable atmosphere by Technomic’s 2015 Chain Restaurant Consumers’ Choice Awards, and the brand produced the second-fastest growth in U.S. franchise units as ranked by Nation’s Restaurant News.

Quick Facts:

43 states, Puerto Rico and Canada

920+ restaurants

$15+ million donated to public safety organizations

Headquartered in Jacksonville, Fla.