04.16.2018 FIREHOUSE SUBS CONTINUES NON-TRADITIONAL GROWTH WITH FIRST ON-CAMPUS COLLEGE LOCATION AT WESTERN NEW ENGLAND UNIVERSITY
SPRINGFIELD, Mass. – (April XX, 2018) – Furthering its goal of greater brand expansion into the non-traditional restaurant space, Firehouse Subs® announces the opening of its newest location on the campus of Western New England University in Springfield, Mass. The new restaurant continues innovative brand growth and development, building upon the openings of two airport terminal locations in Jacksonville and Orlando, Fla. in 2017. Operated by Aramark, a leading food and beverage service provider in more than 19 countries, the restaurant is located on the first floor of the university’s newly opened Dining Commons facility.
“We’re thrilled to introduce our award-winning food and authentic firefighter heritage to the students, faculty and staff of Western New England University,” said Firehouse Subs Vice President of Global and Non-Traditional Development Greg Delks. “As our first venture with a higher university service provider, this opening is an important milestone in our brand’s development as it continues an impressive period of expansion into an ever-changing and growing segment of our industry.”
The Western New England University restaurant is the latest of several non-traditional locations Firehouse Subs expects to open over the next five years. Open seven days a week, the restaurant offers a modified version of the brand’s classic menu of specialty steamed subs and is available to students using the university’s dining plan.
Firehouse Subs extinguishes guests’ hunger with medium hot specialty subs, including the number one selling Hook & Ladder® sub, served with smoked turkey breast and Virginia honey ham smothered with Monterey Jack cheese. Other top sellers include the Smokehouse Beef & Cheddar Brisket™, loaded with USDA choice beef brisket smoked for up to 16 hours in an authentic Texas smokehouse and topped with melted cheddar cheese and a special combination of sauces, including Sweet Baby Ray’s® Barbecue Sauce.
Unique to Firehouse Subs is Captain Sorensen’s® Datil Pepper Hot Sauce, named in honor of the founding brothers’ father, Rob Sorensen, a 43-year retired fire captain. The sauce has a spicy-sweet flavor from the datil pepper, a hot pepper similar to habaneros, but with a sweeter taste. Additionally, each restaurant offers an assortment of 50+ complimentary hot sauces.
In 2005, Firehouse Subs created the Firehouse Subs Public Safety Foundation® with the mission of providing funding, life-saving equipment and educational opportunities to first responders and public safety organizations. Many first responders make do with older equipment and have limited or no access to needed resources, but Firehouse Subs Public Safety Foundation has granted more than $33 million to hometown heroes in 46 states, Puerto Rico and Canada. Local fundraising initiatives include recycling empty five-gallon pickle buckets and selling them to guests for $2 each, a Round Up Program allowing guests to “round up” their bill to the nearest dollar and spare change donation canisters.