08.08.2018 FIREHOUSE SUBS EXTINGUISHES HUNGER IN ALASKA WITH FIRST RESTAURANT
FAIRBANKS, Alaska – (Aug. 8, 2018) – Expanding into its 45th state, Firehouse Subs announces the grand opening of its first Alaska location in Fairbanks on August 8, 2018. Firehouse Subs serves premium meats and cheeses steamed and piled high on a toasted sub roll, served “Fully Involved®” with fresh produce and condiments. In 2017, Firehouse Subs received Technomic’s Chain Restaurant Consumers’ Choice Award as No. 1 Overall Brand and was recognized as No. 1 among the Top 10 Most Craveable Sandwich Chain Sandwiches by Technomic for its signature Hook & Ladder Sub®. In addition to its signature subs, the restaurant offers a variety of catering options from sandwich and dessert platters to salads and snacks to fuel any occasion.
“This is an exciting milestone in our brand’s growth,” said Firehouse Subs Franchise Business Manager Shane Mitchell. “Expanding our presence into new states and markets is an important component of our continued development strategy, and we look forward to introducing Firehouse Subs to new guests in Alaska over the coming months and years.”
The restaurant is located at 950 Old Steese Hwy and is open Monday through Sunday 10:30 a.m. to 9 p.m. Restaurant owners Greg and Catharine Persinger are eager to bring Firehouse Subs’ unrivaled taste and flavor to the Last Frontier.
Firehouse Subs offers small, medium and large hot specialty subs, including the number one selling Hook & Ladder® sub, served with smoked turkey breast and Virginia honey ham smothered with Monterey Jack cheese. Other top sellers include the Smokehouse Beef & Cheddar Brisket™ loaded with USDA choice beef brisket smoked for up to 16 hours in an authentic Texas smokehouse and topped with melted cheddar cheese and a special combination of sauces, including Sweet Baby Ray’s® Barbecue Sauce. Additionally, each restaurant offers an assortment of 50+ complimentary hot sauces, including Captain Sorensen’s® Datil Pepper Hot Sauce, named in honor of the founding brothers’ father, Rob Sorensen, a 43-year retired fire captain.
Founded by former firefighting brothers, the restaurant’s firehouse décor reflects the founding family’s decades of fire and police service. Firehouse Subs restaurants boast a custom, hand-painted mural that pays tribute to the local community. The Fairbanks mural depicts the rich history of the city, featuring the University of Alaska Fairbanks’ mascot, the “nanook” fishing, water rafting and participating in various activities along the Chena River. Chief Mural Artist Joe Puskas and his team paint every mural from his studio at Firehouse Subs Headquarters. Since the opening of the first Firehouse Subs in 1994, Puskas has painted more than 1,140 murals.
In 2005, Firehouse Subs created the Firehouse Subs Public Safety Foundation® with the mission of providing funding, life-saving equipment and educational opportunities to first responders and public safety organizations. Many first responders make do with older equipment and have limited or no access to needed resources. The 501(c)(3) Firehouse Subs Public Safety Foundation has granted more than $35 million to hometown heroes in 47 states, Puerto Rico and Canada. Each restaurant recycles leftover, five-gallon pickle buckets, available to guests for a $2 donation to the Foundation. Donation canisters on register counters explain the nonprofit’s mission and collect spare change, while the Round Up Program allows guests to “round up” their bill to the nearest dollar. All funds raised benefit the Foundation. This year, Firehouse of America will donate 0.13 percent of purchases at all U.S. Firehouse Subs locations to Firehouse Subs Public Safety Foundation. This percentage will result in a minimum donation of one million dollars.