H2O for Heroes

JACKSONVILLE, Fla. — (July 24, 2018) — Furthering its mission to support first responders, Firehouse Subs invites guests to join its effort to hydrate local heroes and communities with the seventh annual H2O for Heroes bottled water collection drive. On Saturday, Aug. 4, Firehouse Subs restaurants will provide one medium sub* to each guest who donates an unopened, 24-pack of bottled water, benefitting local fire and police departments, emergency victims, senior and community centers, and more.

As a brand founded by firemen, Firehouse Subs hosts the one-day drive to offer lifesaving support and relief to first responders and vulnerable citizens who have an imperative need for protection against dehydration and other heat-related situations. More than 768,000 bottles of water were donated during last year’s collection efforts; in 2018, the brand hopes to increase collections by 10 percent.

“As former firefighters, my brother, Chris, and I know firsthand the risks first responders face, the dangerous conditions they encounter and the very real need to be properly equipped when responding to an emergency,” said Firehouse Subs Co-Founder Robin Sorensen. “Through the H2O for Heroes program, we’re proud to provide water that will aid hundreds of first responders and their communities. Some people may not consider water a life-saving tool, but to a firefighter performing physically strenuous tasks in extreme temperatures, as well as those they serve, it is an essential resource.” 

H2O for Heroes began in 2012 as the passion project of Phoenix-area franchisees Jerry and Windy Griffin; in 2016, Firehouse Subs expanded the program into a nationwide effort.  

To enjoy Firehouse Subs’ signature hot subs near you and to participate in the H2O for Heroes collection drive efforts, visit Download the brand’s mobile loyalty rewards app, Firehouse Rewards, available on Google Play and the App Store.


*Limit one medium sub per person, per case of unopened 24-pack bottled water.

*Excludes Firehouse Subs restaurants in Puerto Rico and airports.