FOODSERVICE EQUIPMENT REPORTS MAGAZINE FEATURES FIREHOUSE SUBS NONTRADITIONAL DEVELOPMENT PLANS
Are Nontraditional Locations Becoming More Traditional?
Five Brands Recently Announce Openings in Unconventional Spots
Firehouse Subs also announced continued growth in the nontraditional space with the opening of a location at Florida Institute of Technology. In addition to serving students, staff and faculty, the restaurant also offers in-house catering services for on-premise university events.
In 2018, the brand opened its first on-campus college location at Western New England University in Massachusetts and announced plans to open several more college locations over the next five years. The locations, each 600 to 800 sq. ft., serve up a modified version of the brand’s classic offerings, which reduces the need for significant storage space.
As of February, the brand operates in four airports, on five college campuses and at Baptist Methodist Hospital in Florida. Steve LaBostrie, the senior manager of nontraditional locations, cited visibility as a reason to continue to push forward in opening more nontraditional locations.
Looking ahead, the brand plans to target spaces like plazas and casinos.
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