Popular sub shop chain opens new location in Brighton; first in Rochester area

The new Firehouse Subs shop opened last week in Brighton.

The eatery, at 2830 West Henrietta Road, just north of the Brighton-Henrietta border, opened on Thursday on the site that previously occupied a Tim Hortons shop. Hours are from 10:30 a.m. to 9 p.m. daily.

Known for its "steamed to perfection" hot and hearty subs, Firehouse Subs was initially founded in 1994 by firefighting brothers Chris and Robin Sorensen. The Brighton shop is owned by franchisee Jenny Blaine, a cancer survivor with 25 years of professional experience in the IT industry. She found Firehouse Subs through a former employee as she looked to change careers.

“As a lifelong Rochester resident, I wanted to bring something new to the area," said Blaine. "Everything about the brand from the food to the Foundation impressed me and I’m so excited to share it with our community and start giving back to our local heroes, our first responders."

The Brighton shop has a drive-thru and offers online ordering. Inside, it features firefighting decor, as well as a hand-painted mural featuring images of the Erie Canal, lilacs and the firefighters' memorial at Mount Hope Cemetery.

The Jacksonville, Florida-based company has granted more than $450,000 to first responders in New York through its Firehouse Subs Public Safety Foundation. A portion of every purchase at a Firehouse Subs shop in the country helps the foundation provide lifesaving equipment, funding and education for first responders and public safety organizations across the country.

The chain has more than 1,200 restaurants throughout North America, including a half-dozen in New York. Among them are Firehouse Subs shops located in Ithaca, Buffalo and Syracuse.

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